The goal of the redesign was to create higher quality user experiences, create channels for organic community engagement, and for the codebase to be scalable and easily maintainable.

Old Site

The original site was built upon WordPress utilizing WooCommerce and Kallyas.

As you’ll see below, the information on the site was largely fragmented and the natural flow for users is ill defined.

Homepage old IRT site

Product Categories old IRT site

Product Specifications old IRT site

Products in Category old IRT site

Product Page old IRT site

New Site

The rebuild takes a more serverless approach. There’s a network of technologies that ends up powering the site. These technologies are:

As well as several other techs and APIs that are coming with subsequent updates.


Jekyll is a static site generator which means that the pages are precompiled prior to a user visiting the website. This creates better performance and development flexibility at the cost of a pretty GUI for content management.

The elegance of this is that Jeklyl uses the same templating engine, Liquid, as Shopify. This would allow the site to be integrated directly into the Shopify backend as a theme.

The base theme, Solar Flair, was developed for usage across  Solar Innovations, IRT Reels, Planning Solar and Universal Clamps web presences. Because of this consistency we can cache assets, like CSS, JS, images, etc…, for use between sites. Also, when a feature is built for one, all properties can also tap into it.


Shopify took the place of our backend for the most part (WordPress with WooCommerce). All the business functions are isolated within this system.

The UX/UI that Shopify provides is easily the best on the market. It facilitates integrations into our existing business managment tools and has streamlined several processes that were cumbersome. It’s also extremely easy for non-technical persons to learn.


Slack is one of the most beloved pieces of technology that’s revolutionized distributed teams. Our Staff, Pro Staff, and a few others have access and can collaborate quite effectively.

This also serves as a cheap notification server. When blogs, tweets, or website changes are published a bot will dump a link to it in a Slack channel for awareness or discussion.


Crisp is a services that allows us to achieve top tier customer support. It provides a chat widget on the website itself that integrates with Slack. The service also routes our Facebook Messenger and Twitter DMs to the same location, so support staff do not have to use multiple applications.